Cloud Four Blog

Archive for the ‘Cloud Four Stories’ Category

Voices that Matter: iPhone and iPad Developers Conference

Tuesday, March 9th, 2010

Join Me at Voices that Matter: iPhone Developers ConferenceUnbeknownst to me until now, Spring is conference season. For the next two and half months, I’m attending a conference every two weeks. I’m already looking forward to June when the conference gauntlet ends.

One of the conferences I’m looking forward to the most is the Voices that Matter: iPhone Developers conference on April 24-25 in Seattle.

Why am I looking forward to it? A few reasons:

  • There are some great speakers like Erica Sadun (who I had the pleasure of meeting at Foo Camp and is an absolutely brilliant iPhone developer), Aaron Hillegass, August Trometer, Suzanne Ginsburg, Erik Buck, Michael Daley, Joe Conway, Jonathan Rentzsch, Kevin Avila, and the list goes on.
  • The schedule looks very focused and intensive. It is focused on getting people up to speed on building apps.
  • It is only three hours away in Seattle so I get to see my Seattle friends and attend the conference.
  • It is the only conference on my schedule that I’m NOT speaking at. I’ll actually get to relax and enjoy this one!

If you’re interested in attending the conference, I recommend signing up soon. The early bird rates end on March 12th and the conference organizers gave us a discount code that they said I could share with Mobile Portland and readers of our blog. The priority code PHBLOGS saves you $100 off the registration.

If you sign up before the early bird rate ends and use the discount code, the conference only costs $395 which is a great price for a two day conference. If you end up attending, please say hello.

In the interest of full disclosure, the conference organizers have given me a complimentary pass. As a general rule, when people offer discounts or good deals to Portland’s mobile community, I like to pass it on. I’ve done so in the past for other conferences and webinars that seem relevant.

While the complimentary pass is unrelated to passing on this information to you (I would would have shared it regardless), I thought it was important to disclose.

SXSW: iPad Panel and Mobile Monday Austin

Monday, March 8th, 2010

See me speak at SXSW 2010 (http://sxsw.com) I’m traveling to SXSW for the first time this weekend. I’m speaking on a panel entitled iPad: New Opportunities for Content Creators on Saturday, March 13th at 11 am.

I’m looking forward to talking about the iPad. We had a great panel last month at Mobile Portland on the iPad that I moderated. I tried my best not to jump in and offer my opinion (sometimes succeeding better than other times). It will be fun to be able to talk iPad without trying to be a neutral moderator.

In addition, I’m going to be on a panel moderated by Carlo Longino of MobHappy at Mobile Monday Austin on Monday evening.

Immediately preceding the panel, Barbara Ballard of Little Springs Design will give a presentation on Mobile User Experience Design. Barbara is one of the leaders in mobile design. Her book and blog are must reads.

The Mobile Monday event is only a couple of blocks from the center of SXSW so you have no excuse not to be there!

Finally, if you’re also going to be in Austin for SXSW, I’d love to meet you. Either connect with me via the SXSW site, Twitter, or contact me directly.

Cloud Four at ASAE Technology Conference & Expo 2010

Monday, February 8th, 2010

Launching JEDEC.org isn’t the only reason we have standards setting organizations and associations on our minds lately.

This week is the ASAE Technology Conference & Expo 2010 in Washington D.C. and Cloud Four is going to the conference for the first time.

Despite the snowpocalypse plaguing the city, John arrived safe in D.C. earlier today after a long flight from our home base in Portland, Oregon.

He’ll be in town all week. If you’re at the conference, we please say hello. If you’d like to set up a specific time to meet with John, please contact us or connect with John via Twitter.

JEDEC.org Launches

Monday, February 8th, 2010

jedec-designLast week, we finally got to take the wraps off of one of our favorite projects of the last year: JEDEC.org.

While on our blog we mostly talk about mobile, we also do a fair amount of traditional web site development work.

In particular, we’ve helped many standards-setting organizations and associations like JEDEC with their public web sites.

JEDEC came to us with substantial issues that needed to be addressed. The current site had long outgrown its information architecture and had three different navigation systems and site maps.

We performed a full content audit and combined web analytics with information architecture analysis to create a new site structure that focused on helping people find information more quickly.

In particular, web analytics showed that the majority of people coming to the site wanted to download standards. The new design brings the search interface right onto the newly designed home page.

The search interface was reworked to provide people with the ability to narrow their searches. When documents are uploaded to the site, they automatically show up on the related committee pages and other sections of the site where the documents are relevant.

We worked with JEDEC to define technology focus areas that help people new to the organization understand the current hot topics for the organization and get a quick sense about what JEDEC does. These technology focus pages are all dynamic are constantly updating with new information as documents, press releases, and events are added.

We also collaborated with other vendors to integrate event data coming from another system and to provide a single-sign on strategy with a membership management system.

Perhaps most importantly, we had a great time working with JEDEC and its staff. In particular, Emily Desjardins and Arnaud Lebegue became part of our extended team over the last few months. We’re grateful for the opportunity to work with them and to see their vision come to finally come to life.

Freedom Time: Google Voice Letter to the FCC, iPhone App Store & Mobile Gatekeepers

Monday, September 21st, 2009

Friday is the day to release news you want people to forget. No surprise then that Friday was when Google released the unredacted version of its letter to the FCC about Apple’s rejection of the Google Voice application.

In case you missed it, the FCC sent letters to Apple, Google, and AT&T asking them about Apple’s rejection of the Google Voice for iPhone application and what role each company played.

Apple and AT&T released the full content of their responses to the FCC. Google asked for portions of its response to be redacted. However, a Freedom of Information Act request prompted Google to divulge the full content of their response.

And yet despite this latest revelation, the he said, she said nature of the follow ups, and word that Google may even have a screenshot proving that Apple is lying, Google Voice is nowhere near the most important App Store rejection.

That distinction belongs to Freedom Time.

Why Freedom Time Matters More than Google Voice

Freedom Application ScreenshotLike many iPhone applications, Freedom Time was a frivolous application. The application displayed a cartoon character of George Bush with arms like a Mickey Mouse watch. But instead of telling time, the application counted down the days until Inauguration Day.

Freedom Time wasn’t one of the more high-profile iPhone App Store rejections. Unlike Google Voice, people barely noticed when the application was rejected.

What is important is the reason why Freedom Time was rejected. Apple’s response to the developer was:

Upon review of your application, Freedom Time cannot be posted to the App Store because it contains content that does not comply with Community Standards. Usage of such materials, as outlined in the iPhone SDK Agreement section 3.3.12, is prohibited:

“Applications must not contain any obscene, pornographic, offensive or defamatory content or materials of any kind (text, graphics, images, photographs, etc.), or other content or materials that in Apple’s reasonable judgement may be found objectionable by iPhone or iPod touch users.”

Defaming, demeaning, or attacking political figures is not considered appropriate content for the App Store.

Can you imagine political discourse of any significance that doesn’t include demeaning or attacking political figures? Like it or not, that’s part of the exchange of ideas that form a democracy.

This policy essentially bans any editorial cartoons—cartoons that have been part of America’s history since its inception.

The idea that political discourse might be rejected from the App Store as a matter of policy surely must be a mistake, right?

Think Different? What’s the Point?

Unfortunately, it isn’t a mistake. The developer of Freedom Time emailed Steve Jobs, and he actually got a reply. Steve wrote:

Even though my personal political leanings are democratic, I think this app will be offensive to roughly half our customers. What’s the point?

Steve

I’ve often wondered what the Steve Jobs who attended Reed College during the early days of the Watergate scandal would think of that quote.

Steve Jobs, George Bush, Richard Nixon, and Scott Ritter

These four people—two that I admire and two that broke our trust—have become linked in my mind because of the Freedom Time rejection.

Freedom of speech is easy to defend when the speech is popular, but the real test comes when you have to defend unpopular speech or things that you don’t agree with.

In Fall 2008, George Bush had the worst approval ratings since Nixon. At a time in which we had one of the most unpopular Presidents in American history, Apple didn’t have the courage to approve a simple, stupid application like Freedom Time.

What is the likelihood that Apple would approve a truly controversial and unpopular application during a time when popular opinion makes it difficult to stand up for what’s right?

I find myself wondering what would have happened if former marine and U.N. Weapons Inspector Scott Ritter had tried to release an application in 2002 talking about how there were no weapons of mass destruction in Iraq.

When Ritter did speak up in 2002 and told the world that he had been in Iraq and that there were no weapons of mass destruction, popular opinion was so high in favor of Bush policies that despite being known as a patriot, conservative, and a hawk, Ritter was called a traitor by some.

What if the only means Scott Ritter had to share what he knew with the rest of the world had been through an App Store?

Flickr Censorship Pales in Comparison

Censored Obama imageRecently Flickr received a lot of scrutiny and pressure because of perceived censorship of a political image. The image showed a modified version of Obama on the cover of Time Magazine where Obama was made to look like the Joker from the most recent Batman movie.

Yahoo, the parent company for Flickr, later explained that they removed the image from Flickr because they had received a copyright infringement claim.

I don’t care to debate the Flickr censorship case. Instead, I want to ask simply why Flickr got a lot of grief for censoring a single image that they say they removed because of a copyright claim, but Apple has thus far escaped scrutiny for a standing policy that rejects any applications that attack political figures.

The image that Flickr removed would have never made it through the iPhone app review process in the first place.

The Mobile Proposition: Trade Liberty for Security

Apple has good reasons for why it has an App Store review process. It told the FCC that:

We created an approval process that reviews every application submitted to Apple for the App Store in order to protect consumer privacy, safeguard children from inappropriate content, and avoid applications that degrade the core experience of the iPhone.

This is a very similar argument that carriers and handset manufacturers have been making for years now. The argument is that mobile phones contain so much personal, sensitive information that applications need to be vetted to ensure that consumers are protected.

This is the same argument that Ben Franklin famously warned us about when he said:

Those who would give up Essential Liberty to purchase a little Temporary Safety, deserve neither Liberty nor Safety.

And despite the fact that we would not accept similar arguments from our government, we seem willing to give up our freedoms to mobile companies for the sake of our own security.

It’s Not About Apple. It’s About Gatekeepers

While I’ve spent most of my time focusing on Apple, please don’t mistake this as a tirade against Apple. Apple just happens to be leading the way in this area of mobile as well.

The reality is that if mobile is going to live up to its promise, we need a future without gatekeepers.

It isn’t hard to conceive of a future where more people have smartphones than have PCs. In some countries, people get more news from their mobile phones than they do from their desktop computers.

Before we get to the point where mobile phones have become the primary way that people get their news and information, we need to ensure that we have the freedom to publish what we want without restrictions.

For these reasons, I’m encouraged by the work of organizations like the Open Mobile Consortium. They are tackling the difficult work of providing truly open mobile solutions that allow people in repressive regimes to communicate freely.

The Moral Imperative of the Mobile Web

In addition to the Open Mobile Consortium, we need to make sure that there are alternatives to app stores and their gatekeepers. The best alternative is web technology.

This is why I’ve gone from thinking about mobile web technology as a smart business decision for some applications to thinking of it as a moral imperative.

Even if you are an Objective-C programmer who has had a lot of success on the iPhone App Store, it is in your best interest that the mobile web develop into a viable alternative to app stores. It is in society’s best interest.

To get to that point, we need to solve the short-coming of the mobile web. We need the technology to stabilize. We need real browsers on all phones. And we need a reliable and easy way to accept payment for our mobile web applications and services.

I cannot state this strongly enough: we need an open and free mobile web to be a viable alternative to the mobile gatekeepers to ensure that we have the freedom to say what must be said and the ability to have our voices heard by others.