Cloud Four Blog

One conference I’ve been looking forward to all year is the Design4Mobile conference coming up September 20-24th in Chicago. I was excited before I saw the speaker list. Now, the conference can’t come soon enough!

(This was supposed to be a short post, but I got excited about all the cool speakers and wrote too much. So skip to the bottom to find out how to get a limited number of 15% discount codes for registration.)

I’ve attended a lot of conferences over the last few years. The conferences I’ve attended either have a broader focus and if I’m lucky, they have a mobile track. Some simply have have a session or two on mobile.

Other conferences that are focused on mobile tend to be of two different types. They are either focused on one platform exclusively (e.g., Apple’s WWDC) or are older conferences focused on telecoms (e.g., CTIA).

I’ve enjoyed the majority of the conferences I’ve attended so I can’t complain much about the format. But what has me excited about Design4Mobile is that it is the only conference I know of that is focus on mobile design and user experience. Four days of in depth conversations on these topics.

The conference is organized by Barbara Ballard and Little Springs Design who have been working on mobile design long before the iPhone. They are experts who I follow closely.

That alone would be enough, but come on, the speaker list is just insane. Here are just a few highlights:

• Josh Clark, Global Moxie and author of Tapworthy: Designing Great iPhone Apps — I saw Josh speak at SXSW long before I met him on Twitter or knew of his book. His session was the best one I saw. Phenomenal.
• Suzanne Ginsburg, Ginsburg Design and author of Designing the iPhone User Experience: A User-Centered Approach to Sketching and Prototyping iPhone Apps — I saw Suzanne speak earlier this year in Seattle before her book was published. She interviewed a lot of designers and developers in the process of developing her book so it’s great to hear the stories of how different people tackle problems.
• Scott Jenson, Mobile UX Designer at Google — Scott was on a panel with Barbara Ballard at SXSW. He has a practical approach to mobile, has a quick wit, and was talking about how phone can be used without taking them out of your pocket which I found fascinating.
• Corey Pressman, Exprima Media — It’s strange to look forward to seeing someone speak who works down the hall from you, but Corey spoke last week at Mobile Portland and I learned two things. 1. I learned just enough about his thoughts on mobile in education and the future of textbook publishing to want to know more. 2. That he is an excellent presenter and very funny.
• Katrin Verclas, MobileActive — I admire Katrin and her work at MobileActive so much. It is this sort of work that inspires me for what mobile technology can mean for society.
• Luke Wroblewski, Entrepreneur in Residence at Benchmark Capital — I saw Luke speak at Web Visions a few years ago before he got bitten by the mobile bug. His talk was full of both data and insights. Can’t wait to hear more of his thoughts on mobile and try to figure out what his is up to next (ssshhh… It’s a secret!)

And there are many more people I can’t wait to see. I’ve meant to write this for quite some time to say simply, if you are interested in mobile—particularly mobile design—this is the conference you should attend.

I have a limited number of 15% off registration codes for the conference. If you are interested in a code, please leave a comment or fill out the contact form and I’ll send it to you.

I hope to see you in Chicago!

Unbeknownst to me until now, Spring is conference season. For the next two and half months, I’m attending a conference every two weeks. I’m already looking forward to June when the conference gauntlet ends.

One of the conferences I’m looking forward to the most is the Voices that Matter: iPhone Developers conference on April 24-25 in Seattle.

Why am I looking forward to it? A few reasons:

• There are some great speakers like Erica Sadun (who I had the pleasure of meeting at Foo Camp and is an absolutely brilliant iPhone developer), Aaron Hillegass, August Trometer, Suzanne Ginsburg, Erik Buck, Michael Daley, Joe Conway, Jonathan Rentzsch, Kevin Avila, and the list goes on.
• The schedule looks very focused and intensive. It is focused on getting people up to speed on building apps.
• It is only three hours away in Seattle so I get to see my Seattle friends and attend the conference.
• It is the only conference on my schedule that I’m NOT speaking at. I’ll actually get to relax and enjoy this one!

If you’re interested in attending the conference, I recommend signing up soon. The early bird rates end on March 12th and the conference organizers gave us a discount code that they said I could share with Mobile Portland and readers of our blog. The priority code PHBLOGS saves you $100 off the registration.

If you sign up before the early bird rate ends and use the discount code, the conference only costs $395 which is a great price for a two day conference. If you end up attending, please say hello.

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In the interest of full disclosure, the conference organizers have given me a complimentary pass. As a general rule, when people offer discounts or good deals to Portland’s mobile community, I like to pass it on. I’ve done so in the past for other conferences and webinars that seem relevant.

While the complimentary pass is unrelated to passing on this information to you (I would would have shared it regardless), I thought it was important to disclose.

I’m traveling to SXSW for the first time this weekend. I’m speaking on a panel entitled iPad: New Opportunities for Content Creators on Saturday, March 13th at 11 am.

I’m looking forward to talking about the iPad. We had a great panel last month at Mobile Portland on the iPad that I moderated. I tried my best not to jump in and offer my opinion (sometimes succeeding better than other times). It will be fun to be able to talk iPad without trying to be a neutral moderator.

In addition, I’m going to be on a panel moderated by Carlo Longino of MobHappy at Mobile Monday Austin on Monday evening.

Immediately preceding the panel, Barbara Ballard of Little Springs Design will give a presentation on Mobile User Experience Design. Barbara is one of the leaders in mobile design. Her book and blog are must reads.

The Mobile Monday event is only a couple of blocks from the center of SXSW so you have no excuse not to be there!

Finally, if you’re also going to be in Austin for SXSW, I’d love to meet you. Either connect with me via the SXSW site, Twitter, or contact me directly.

Launching JEDEC.org isn’t the only reason we have standards setting organizations and associations on our minds lately.

This week is the ASAE Technology Conference & Expo 2010 in Washington D.C. and Cloud Four is going to the conference for the first time.

Despite the snowpocalypse plaguing the city, John arrived safe in D.C. earlier today after a long flight from our home base in Portland, Oregon.

He’ll be in town all week. If you’re at the conference, we please say hello. If you’d like to set up a specific time to meet with John, please contact us or connect with John via Twitter.

Last week, we finally got to take the wraps off of one of our favorite projects of the last year: JEDEC.org.

While on our blog we mostly talk about mobile, we also do a fair amount of traditional web site development work.

In particular, we’ve helped many standards-setting organizations and associations like JEDEC with their public web sites.

JEDEC came to us with substantial issues that needed to be addressed. The current site had long outgrown its information architecture and had three different navigation systems and site maps.

We performed a full content audit and combined web analytics with information architecture analysis to create a new site structure that focused on helping people find information more quickly.

In particular, web analytics showed that the majority of people coming to the site wanted to download standards. The new design brings the search interface right onto the newly designed home page.

The search interface was reworked to provide people with the ability to narrow their searches. When documents are uploaded to the site, they automatically show up on the related committee pages and other sections of the site where the documents are relevant.

We worked with JEDEC to define technology focus areas that help people new to the organization understand the current hot topics for the organization and get a quick sense about what JEDEC does. These technology focus pages are all dynamic are constantly updating with new information as documents, press releases, and events are added.

We also collaborated with other vendors to integrate event data coming from another system and to provide a single-sign on strategy with a membership management system.

Perhaps most importantly, we had a great time working with JEDEC and its staff. In particular, Emily Desjardins and Arnaud Lebegue became part of our extended team over the last few months. We’re grateful for the opportunity to work with them and to see their vision come to finally come to life.